Last week Moët & Chandon returned as the exclusive champagne of the Oscars’ 82nd edition, in association with the Academy of Motion Picture Arts and Sciences. From the red carpet to the Governors Ball, the champagne of cinema celebrated the victories of the most talented members of the film industry while sharing the magic and excitement of the Academy Awards with filmgurus around the world.
Today the microsite www.xmarkyourspot.com launches exclusive online spring 2010 advertising campaign videos, featuring new talent Kellan Lutz, Mehcad Brooks, Fernando Verdasco and Hidetoshi Nakata.
The introduction of the microsite and the mini-films was timed to coincide with the break of the global print, outdoor campaign and the arrival of the new Calvin Klein X Underwear product in stores.
The overall digital campaign includes other unique online and offline components. Calvin Klein Underwear has executed its largest digital media buy to date, including a 20+ market buy on Facebook.com as well as other key regional portals and search engines for two weeks in March, which will feature short videos or banner ads to engage and encourage click-through to xmarkyourspot.com. Additionally, the videos will be featured on MTV for two weeks beginning on April 1st in Spain, Italy, and the U.K.
Print ads will break globally in April 2010 magazines and impactful imagery will also be featured in a global outdoor advertising program spanning key sites in markets across the Americas, Europe, Japan, and Asia.
The imagery for all four campaigns includes both still photography by fashion photographer Mikael Jansson and digital films produced by Darius Khondji, shot in New York City. The multi-media campaign was conceived and executed by Trey Laird and Laird & Partners. Laird & Partners collaborated with digital agency Syrup on the conception and execution of the digital components.
Although it’s already an upcoming fashion trend for a while now, I can’t resist submitting the subject here.
The shoe accessory.
Are you tired of your pumps or boots or you just love to mix things, then you really have to look for one of these gems for your footwear.
Lanvin and Doo Ri’s are already well on its way by showing several designs on the catwalk.
Also jewelry designer Kelly Framel makes shoe accessories inspired by the Parisian fashion house. Pumps or short boots adorned with subtle golden chains, or even robust large chains with silver charms completely dominate this summer.
You can do your own finishing touch, and keep being unique with the same pair of shoes.
Styling Amsterdam and the World Fashion Centre organize the Top Model of Colour model contest on Saturday March, 27th. With the slogan “Injecting colour into mainstream” Monica van Halder, the organizer of the event, wants to give female models with a multiracial background the opportunity to work with professionals from fashion industry.
23 Models are selected on February, 27th during the last casting of Top Model of Colour. The jury consists of Hilmar Mulder (Editor in Chief of Grazia Magazine) and Mariana Verkerk (Catwalk coach of Benelux’ Next Top Model) and more will choose and select the winner of these year’s edition. The winner wins a lot of great prices and the guests can also win some awesome stuff.
Besides a lot of fashion there will be a lot of entertainment! Everyone is welcome on the first edition of Top Model of Colour 2010! Click here to order your tickets or check out www.topmodelofcolour.nl for more information.
See you on March, 27th in the World Fashion Centre in Amsterdam!
To get in the mood for the new Alice in Wonderland movie which gets in theaters March 10th in Holland, here a few nice accessories.
1. round box with drum motive – Kitsch Kitchen, 15,95 euro
2. red/white striped hat with flower pin – Maison Scotch, 29,95 euro
3. silvercolored necklace with heart and key – Diddi, 39,95 euro
(monkey is stylists own)
Salesinformation:
Diddi, see previously placed article for points of sale
Kitsch Kitchen, www.kitschkitchen.nl
Maison Scotch, www.scotch-soda.com
Credits:
Photography: Pim Hendriksen
Assistant Photography: Bas Leenders
Hair & Make-Up: Pascale Oeyen
Model:Isabelle @ BM Model Management
Dear Fesjon readers,
This is me: Ashley, 22 years old from Zealand and now living for 4 years in Bloemendaal. Fashion is my passion and I would love to do styling.
That is the reason I’m studying fashion styling at the styling academic Artemis in Amsterdam. I want to explore all aspects of the fashion industry and want to share the things I come across, stand out and intrigue. I will hit the streets and search for new trends to write about.
Enjoy!
Ashley
Sharon Osbourne recently spoke with Cindy Lauper and Lady Gaga about HIV and Aids for the new M.A.C. Viva Glam campaign. These three iconic women have come together to have an open and honest conversation about this sensitive subject. M.A.C started selling lipstick today from which 100% of the gainings will go to the M.A.C Aids Fund. This Fund will cooperate with pharmaceutical companies that produce women condoms, so that women can get more control and make their own decisions about their body. In a lot of countries women are still held back and are not allowed to make their own choices. That’s why an initiative like this is very important.
The message that Cindy and Gaga want to spread is particularly about a sisterhood-feeling. Cindy finds it beautiful that lipstick is being used as a symbol for spreading words and breaking the Aids taboo by making this topic discussion-able in our society. By this campaign they hope to stimulate safe sex and make people aware of the effects of STD, HIV and Aids.
Lady Gaga doesn’t think that people are just as conscious about HIV and Aids in the 80s. “72% of the sexually active women in the Uk have never been tested on STD, HIV and Aids. That’s shocking! It’s cool to get yourself tested.”
Cindy Lauper says that if you love yourself, you should look out for yourself. “The Viva Glam lipstick will constantly remind us: spread the word, not the disease. Don’t be a knucklehead, take care of yourself!”
There are 2 new lipsticks coming out, Viva Glam Gaga (a fresh bright pink color) and Viva Glam Cindy (a coral red color) and they will be available from March 5th.
During the New York Fashion Week we saw a lot of trends from conservative glamour till urban warriors we are getting excited for the fall.
Designers have always been fascinated with the idea of the strong woman. She usually appears after seasons of ultra-femme runways, but fall 2010 saw her evolve out of the tough, downtown chic that has dominated for a while. She appreciates a finely tailored coat, who prefers minimal to more, and who definitely loves a little luxury.
But just because she’s working the severe side of sexy doesn’t mean she’s immune to the fluffy stuff.
