Lenny our Queen
Lenny Niemeyer, a very talented landscape architect, spent a lot of time on the beach after she arrived at Rio de Janeiro, Brazil. While searching for beautiful swimwear she discovered a gap in the market for elegant, feminine but sexy swimwear. Lenny started her own label in 1993 after working for 10 years at various swimwear companies. The luxury swimwear label “Lenny” became a fact.
With the fine details, self-designed prints and high quality materials it was bound to be a success.
In 1996 Lenny debuted during the Rio Fashion Week with her elegant and sexy swimwear collection the brand became a legend in Brazil. After several years Lenny started to explore international markets. Currently Lenny is one of the most luxurious swimwear brands and the label is now called “The Queen of swimwear”. Lenny is only available in the most exclusive swimwear stores. Shop owners compete to have Lenny items in their stores.
Over time Lenny expanded the swimwear collection with handbags, shoes, accessories and apparel. Lenny reached the Benelux by appearing in the 2010 edition of the “The Luxury List” with help from the Dutch stylist Bastiaan van Schaik. The Luxury List is published two times a year and brands such as Emilito Pucci, Christian Louboutin, Lanvin and many other luxury brands are featured in the magazine.
With the 2012 collection Lenny celebrates her 20th anniversary with a sexy, colorful and elegant collection that exhibited during the Rio Fashion Week last May. 2012 will be the year Lenny conquers the Benelux. Met de elegante, kleurrijke, sexy 2012 collectie die tijdens de Rio Fashion Week in mei geshowd werd viert Lenny het 20 jarig bestaan van het luxueuze merk. 2012 zal het jaar zijn dat Lenny ook de Benelux zal gaan veroveren.