During the Amsterdam International Fashion Week Individuals shows their fall/winter 2011/2012 collection. La Petite Mort is the tenth collection of the fashionlabel from students from the AMFI.
This collection shows the inner struggle between the desire for freedom and the need of retaining control. This was manifested in the use of light smooth, sometimes transparent materials like silk. Also the loose silhouettes stressed this desire.
The emphasis was on the female form by corsets and increased shoulder parties. Just like last season there was a lot of attention for the small details. This makes the collection very special.
This collection contains less color. They used a lot of classic black combine with a spark of copper luxury fabrics like cashmere and leather.

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During the winter edition of the Amsterdam International Fashion Week 2011 the fashion label INDIVIDUALS  presents her tenth collection. INDIVIDUALS is an ever-changing collective consisting of young creatives. By combining talent is an inspiring story. Every generation adds its own unique chapter to the ongoing story of INDIVIDUALS. This tenth milestone is celebrated with the installation of the 10×10 By AMFI Statement Store on the Spui in Amsterdam. Where products are presented and sold of our talents, students, faculty and friends.

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Guest Editor for a week: Ralph Lemarechal

In January the AMFI students (Amsterdam Fashion Institute) contacted me to shoot their show and I said yes. I love to report students because they have everything to prove, they still have a bit of freedom before the industry crushes them with their rules and expectations.

I requested to do only backstage shoots, I already do a lot of runway and I prefer to be backstage because you, see the models come ‘raw’ and slowly become the character they will be for a few seconds on the runway. Great ambiance, often frantic, and a great energy level.

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The catwalkshow of INDIVIDUALS was great during the Amsterdam International Fashion Week. The collection “The Porcelain Papillon” radiates a lot of femininity. The multi-toned en wearable collection is a tribute to the flattering curves of the feminine body.

The students of AMFI (Amsterdam Fashion Institute) have made a beautiful and elegant collection for a/w 2010. The designs inspired by the year ’30 look constists colors like black, white, grey, nude, red and yellow. Striking were the overknee stockings and lak pumps fitting in every design. The models (with red lips and water waved hair) striked a year ’30 look.

INDIVIDUALS is a new clothing label, designed and made by AMFI (Amsterdam Fashion Institute) students. Twice a year they design and present their collection.

For more information www.byamfi.nl

Pictures: by AMFI