Today the microsite www.xmarkyourspot.com launches exclusive online spring 2010 advertising campaign videos, featuring new talent Kellan Lutz, Mehcad Brooks, Fernando Verdasco and Hidetoshi Nakata.

The introduction of the microsite and the mini-films was timed to coincide with the break of the global print, outdoor campaign and the arrival of the new Calvin Klein X Underwear product in stores.

The overall digital campaign includes other unique online and offline components. Calvin Klein Underwear has executed its largest digital media buy to date, including a 20+ market buy on Facebook.com as well as other key regional portals and search engines for two weeks in March, which will feature short videos or banner ads to engage and encourage click-through to xmarkyourspot.com. Additionally, the videos will be featured on MTV for two weeks beginning on April 1st in Spain, Italy, and the U.K.

Print ads will break globally in April 2010 magazines and impactful imagery will also be featured in a global outdoor advertising program spanning key sites in markets across the Americas, Europe, Japan, and Asia.

The imagery for all four campaigns includes both still photography by fashion photographer Mikael Jansson and digital films produced by Darius Khondji, shot in New York City. The multi-media campaign was conceived and executed by Trey Laird and Laird & Partners. Laird & Partners collaborated with digital agency Syrup on the conception and execution of the digital components.