Wrangler’s newest ad for Spring/Summer 2010 is all about “Red”.

The “We Are Animals” campaign is designed by Fred & Farid Paris and is made by Jeff Burton. The sylist was Maryam Malakpour from Los Angeles. The colour red was chosen as a theme for this campaign because of it’s expressiveness and symbolism: heat, passion, love, force, vitality, energy, freedom – life. By reminding ourselves that above everything we are still animals, we also remind us of Wrangler’s DNA: natural, pure, instinctive and spontaneous. Read More