Yesterday night, the Maison Martin Margiela with H&M collection was celebrated in New York. Mena Suvari, Chace Crawford, Alan Cumming, Helena Christensen, Julianne Moore, Sarah Jessica Parker, Selma Blair, Doutzen Kroes, and Paul Reubens were some of the over 1 000 guests at the spectacular party on 5, Beekman Street.
The collection was shown in an art and dance performace by choreographer Anne Teresa de Keersmaeker.
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Last night in London, David Beckham celebrated the global launch of David Beckham Bodywear for H&M with an in-store launch, followed by a cocktail party at a pop-up gentleman’s club created especially for the occasion. At the in-store event at H&M on Regent Street, David showed the new television commercial, met with fans and signed the collection. Later, celebrities such as Bianca Jagger, Emma Bunton and Jessica Ennis joined David to toast his bodywear range. This debut collection is the first in a long-term partnership between David Beckham and H&M, and is available from today in 1,800 H&M stores worldwide, as well as online.

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Last night, Uma Thurman, Blake Lively, Chace Crawford, Jessica Alba, Jennifer Hudson and Selma Blair were among the guests who joined Donatella Versace and H&M to celebrate the launch of Versace for H&M in New York. In a specially designed building on the Hudson River, Versace’s collection for H&M was shown on the catwalk, alongside some special iconic pieces created just for this exclusive runway show. These iconic Versace looks were worn on the catwalk by top models such as Abbey Lee, Daphne G, Natasha Poly, Sean O’pry and Lindsay Wixson. The show was followed by an after party which featured exclusive performances by Donatella Versace’s special guests, Prince and Nicki Minaj.

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Together with H&M David Beckham will make his Bodywear range for men available to millions of fans globally through a long-term partnership.

The long-term alliance will allow David Beckham to produce and exclusively sell his eagerly awaited new DAVID BECKHAM bodywear line in around 1800 H&M stores in around 40 countries worldwide. It marks the beginning of a significant relationship between H&M and David Beckham, with new Bodywear products being launched seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2^nd.

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.” Read More

H&M is proud to announce that its autumn 2011 designer collaboration will be with one of the world’s most legendary fashion brands, Versace. Designed by its creative director Donatella Versace, the exclusive collection will look back to the vibrant heritage of the brand, full of leather, print, colour and exuberance in exclusive materials at fantastic H&M prices. The collection will include ranges for women, men and selected pieces for the home. It will be available from 17 November in around 300 stores worldwide, as well as on-line. In addition, Donatella Versace has also designed a pre-spring collection for H&M which will be exclusively available in countries with H&M on-line sales from January 19, 2012.

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Fashion Against AIDS (FAA) is a campaign designed to raise funds and awareness for HIV / AIDS and is an important initiative for H&M. Now in its fourth year, the program has donated more than SEK 41 million ($5.9+ million USD) for Designers Against AIDS (DAA) and various other international HIV/AIDS projects. In an exciting new twist, this year’s FAA collection features sporty unisex looks for men and women. As the HIV/AIDS prevention and awareness message is as important for young women as it is for young men, the 2011 FAA collection features pieces for every customer to wear in his or her own way. Sold in H&M’s Divided department, the collection will donate from April 26th and 25 percent of sales to youth HIV/AIDS projects around the world.

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H&M’s this new collection, with the name The Conscious Collection, made from enviromentally materials such as organic cotton and recycled polyester. The collection for women, men and children was inspired by different shades of white. This is one of the most important colors this spring. The collection is a minimalist look with lace, frills and draping. The Conscious Collection will be in H&M stores 14th of April.

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