Posts Tagged ‘Josh Beech’

H&M against AIDS

May. 16th 2010 by Amy Simpe (former Fesjon author)

Every twelve seconds, someone, somewhere becomes infected with the HIV virus. H&M, who launched the a campaign Designers against Aids to parttake in the battle against the disease, has decided to dedicate another collection to this cause. Twenty-five procent of the salesprice of each product will be donated to a project that parttakes in the fight against HIV/AIDS.

The upcoming collection will not be designed by celebreties. Lou Doillon, Lizzie Jagger and Josh Beech can, however, be seen as models on the ads for the campaign.

They’ll be dressed in summerdresses, shorts and items that make up the perfect outfit for the many festivals that will be held this summer. The collection even contains a tent and a matching bag. The message of safe sex that was to be seen on the shirts sold during the campaigns first two editions, however have disappeared.

The collection will be available in H&M stores near you (and online ofcourse) from the 20th of May.

Check out designersagainstaids.com for more information on the campaign.