If you’ve ever received a silk scarf, chances are you’ve wondered how to wear it particularly those of the square variety. Well, wonder no more: Enter J’aime Mon Carré, or in English, “I Love My Scarf.”
A series of street-style shots akin to The Sartorialist or Art of the Trench, the newest Polaroid-bordered fashion snaps are curated via an unlikely source: Hermès (yes, of the $80,000 handbag).
The storied French fashion house has had a bit of a reboot, now appealing to a younger crowd and taking their styling tips, too. Every photo features an inventive, out-of-the-box way to wear the designer silk square.
Marketing ploy or pure art? Most likely a little bit of both, as the site was launched to introduce a limited-edition line of scarves that will be offered at Colette in Paris in September just in time for Paris Fashion Week.