Posts Tagged ‘play denim’

Play Denim

Apr. 12th 2010 by Ashley Veraart (former Fesjon author)

S.Oliver’s new campaign ‘Play Denim’ asks for creative minds.
Create your individual style by composing your own jeans outfit. `Play Denim’ offers a complete jeans collection with a lot of different jeans models, but also jackets, t-shirts, dresses, blouses, scarves, cardigans, and a jumpsuit. For this campaign S. Oliver introduces a special `Play Denim’- cube, which we can see in the advertisements, windows and commercial.
The cube symbolizes the many possible combinations that can be made with jeans and shows jeans as the ultimate garment that can be combined endlessly and is appropriate for all occasions.
Therefore step into the online and interactive world on www.soliver.com, from March 25 to April 17, and `Play Denim’ yourself.