Yesterday we visited the 7th edition of RAAK Amsterdam in Zuiveringhal West at the Westergasterrein in Amsterdam. Jos van Raak, owner of the well-known fashion shop, gave an impressive fashion show. The Models including some Dutch celebrities such as Lieke van Lexmond, Irene van de Laar and Froukje de Both presented the wintercollection for 2010/2011.

The location was transformed into a winter décor and there was even snow. The show consisted of various collections and several colors in emerald green, powder pink and turquoise. A lot of Dutch celebrities visited the show in RAAK style! The show consisted of 3 different rounds. Various sets from the store, with state-of-the-art collection winter trends for 2010/2011. The second round consisted of 18 touch designs made of satin silk, crepe Georgette and sequins with a powerful touch and female forms. The third round was closed by the bride in a lovely sweet wedding dress with flowers.
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Sunday August 21st was the third edition of Grazia PC Catwalk 2010. The PC Hooftstraat in Amsterdam (the high end fashion street of Amsterdam) was a big fashion (open air) event. 1200 frontrow seats were available for the real fashionistas. Everyone was welcome and it was a very crowdy event. A lot of Dutch celebrities are spotted during the fashion show.

Big brands such as Tommy Hilfiger, Replay, Ikks and Armani presented their collection for the next season. 80 models consisting children, women and men walked over the 350 meter catwalk. The third edition of Grazia PC Catwalk was again a big succes!

On Wednesday Lilyscloset organized a shoppingnight in cooperation with Depster, a luxury handbag brand. We noticed a very relaxing atmosphere and took a look at the whole collection. Lily’s collection exists of (black) dresses, jumpsuits, shoes and accessories. You can find all items in every color and sizes. Mariana and I bought a jumpsuit, and it fit’s perfectly!

In the studio of Margriet Deppe, the owner of Depster, you can find a big assortment of handbags, clutches and accessories. The trendy luxury handbags are from real leather, handmade by Depster Design. Depster is unique because you can compose your own handbag. The bags are also available in different styles, sizes and colors.

Check out the websites for more information. www.tassenwinkel.com en www.lilyscloset.nl

Twice a year, the Amsterdam RAI is the bustling center of both the national and international fashion world. Founded in 1996 as a trendsetting experiment, the modefabriek has since become a two-day fashion event of international stature that cannot be missed.

The success of modefabriek lies in the progressive and high-quality character of the fair, in which innovation and creativity predominate. Despite its spectacular growth over the years, modefabriek has remained true to its original concept – creating an inspiring fair experience that provides ample business opportunities.

Through a constant upgrading of available brands and an appealing fair programme, the number of foreign visitors has also steadily increased.Even so, the charismatic character and informal atmosphere of modefabriek have remained the basis of its solid success formula.

We can’t wait to attend the modefabriek tomorrow. Fesjon will do live report through Twitter. So don’t miss it!

MODEFABRIEK #29
July 25th & 26th 2010
10.00 am – 06.00 pm

One of the highlights of Amsterdam International Fashion Week last week was Daryl van Wouw. Daryl was the conversation of the week and indeed!

The show started much later than expected. It was fully packed, that there were no seatings or standing places left anymore. Last Saturday Daryl showed his Spring/Summer collection inspired by the song ‘Paradise Circus’ of the American band Massice Attack. This collection is totally different then we expected from Daryl.
No ‘street’ look this time. But loud colors such as green, yellow, blue and red in all models hair. Daryl showed different designs like short dresses, shorts, jumpsuits and leather sandals. For all lovers he also showed some designs made of (soft) leather.

Particularly the show had a foreign look. I said it before, no ‘street’ look but we could call it ‘Street Chic’.

Pictures: Mireille Martis

Yesterday Monique Collignon proudly presented her very feminim and wearable Prét a Porter collection named MC by Monique Collignon. Beside this, she has also a Haute Couture collection. The collection is inspired to reach a bigger female group. We saw a lot of different trousers, pants, trenchcoats, blouses, shirts and the little black dresses. The colors black, white, silver, nude, fuchsia and marine blue are indispensable in 2011. Read More

Amsterdam -‘Some dream of going away to the circus’ is the ninth collection by “Individuals by AMFI” (read: students from Amsterdam Fashion Institute.) The salon had been filled by family members, friends, colleagues, journalists and some well known folks of the Dutch fashion industry. “Sometimes I feel like putting my hands up in the air…” Music filled the half lit space. That is, until everyone sat down and the signs that enabled us to find our seats were removed. The first model appeared through a thick smoke cloud, as light broke out and lit up the runway. Soft silky salmon and mat purple colors were revealed. Designs with strong silhouettes were alternated with soft designs. The latter made graceful by minor adjustments and draping.

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The thirteenth edition of Amsterdam International Fashion Week is already next week. The official catwalk program starts this Wednesday 14 July till Sunday 18 July. A week full of fashion, glamour and fun! Fesjon will be attending a lot of different fashion shows for a report. A special thanks to all PR agencies for the invites! This edition also includes a list of designers such as Spijkers & Spijkers (they will open AIFW on Wednesday), Iris van Herpen, Hyun Yeu, Individuals by AMFI, ROPAROSA, NON by Kim, Daryl van Wouw, Frans Molenaar price ’10, Monique Collignon, Dagmar, Sandwich and Hunkemöller. Club Brillant will end this event by giving also a show for celebrating 6 years of fashion by AIFW. Read More

Last Saturday I attended the first edition of GirlsFair for a report. We already anounced this and I can tell you it was FUN! A day out with your friends, shopping, bites and music. That’s GirlsFair!

By arrival at the Westergasterrein there were a lot of different stands such as clothing, shoes, accessories and make up. But also a lot of vintage, for all vintage lovers. The weather was fab, in and outside you could enjoy different performances like Alain Clark and Caro Emerald. Jim Bakkum hosted the show. A lot of scouts of Paparazzi Modelmanagement and Streetmodels were looking for young talent for their agencies. Paparazzi is a well-known modelagency, Doutzen Kroes, the Dutch supermodel sent her first pictures to this agency before she became a supermodel. Read More

Need a girls day out? And do you love, Fashion, Beauty and Lifestyle?
Then you should come to the GirlsFair this Saturday, 3 July, at the Westergasfabriek. The whole day you can enjoy different fashion brands, fashionshows, hair- and beautyworkshops, great deals and performances of Alain Clark, Caro Emerald and many more. Singer/ Musicalstar Jim Bakkum will be hosting the day.

You can expect more at the GirlsFair:
• Miss Sporty (Coty) make-up workshops and make-overs
• Björn Borg Fashionshows
• Scouting Paparazzi Modelmanagement
• Fashionable activities of Mitex and IndeMode
• Divers demonstrations
• Signing sessions with writers of publisher The House of Books
• Beauty of Essence
• Fashionshows with dansacts of MET Jeans
• Fittingroom with a red carpet moment of Aaiko
• Hairstyling Kinki Kappers

The first edition of the GirlsFair is the first and biggest girls event of  Holland and Fesjon is atttending this event for a report.

Would you like to attend this fair? Order your tickets now at www.girlsfair.nl

Location: Westergasfabriek, Amsterdam
Date: Saturday, 3 July
Time: From 13:00 till 20:00
Tickets: pre sale € 17,50

See you there!