The trend that started last year is still going on. And it seems as if it was never been different.

At the end of the summer a lot of brands are making new short films for there campagne.

Such as Madonna for Miu Miu, Melanie Thierry for Yves Saint Laurent and Frank Miller, producer of Sin City, for Gucci. And a lot more.

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Hollywood actress Christina Ricci stars in a new short film called “Four Play”, inspired by the versatility of Donna Karan’s Eldrigde bag.

Directed by Sting’s son Jake Sumner, the film shows Ricci portrying four different personalities “the Dreamer, Expressionist, Paramour and Voyeur that meet in the elevator at the end. The short film is absolute a trend that is set to stay through 2010.