The Hello Kitty Vans collection is designed to appeal to fans of both brands, melding signature Hello Kitty graphics with classic Vans styling. The retro black and white checkerboard Classic Slip-On is a highlight with Hello Kitty faces appearing in white squares; it will be available in kids and adult sizes. The Classic Slip-On is also offered in black with an oversized Hello Kitty face on the toe; in crib shoes to adult sizes. The low-top, laced Authentic style will be offered in a variety of all-over prints in both size ranges; while the high-top Sk8-Hi D-Lo, in a cute custom print, will come only in adult sizing.
The Hello Kitty Vans collection is available at Vans Retail and Vans dealers as well as select Sanrio Boutique Stores and Sanrio.com. Retail prices range from 25 Euro for an infant and 30 Euro for a child’s Classic Slip-On to 75 Euro for the unisex Sk8-Hi D-Lo high top sneaker.
“We’re fortunate at Vans to be able to pick and choose collaborative brands that share a common rich heritage,” said Steve Mills, Vans Director of Lifestyle Footwear. “Hello Kitty is a perfect match in its resonance with fans of all ages who have grown up with the character.”