It all began when co-founder of Moroccanoil, Carmen Tal, was traveling in Israel.  After a color service that left her hair badly damaged, a friend brought her to a salon where she experienced an astonishing oil treatment. The result was that her hair instantly transformed  from damaged to shiny, smooth and manageable.

Inspired by the incredible results, Carmen set out to share this unique oil treatment and its benefits with women around the world.  At the time, oil treatments were unconventional for hair but Carmen was undeterred by this obstacle. She and her husband teamed up with a group of visionaries to perfect this amazing formula.  The result – they introduced Moroccanoil® to the world.

Moroccanoil® has become a haircare industry sensation embraced by celebrities, runway stylists and women, all over the world.  The core of their success is quality.  They have perfected The Moroccanoil Treatment and extended the line to include solutions for every hair.  Their formula is not only leave hair naturally smooth and shiny, but also improve its actual condition to make it stronger with each use.  We are very happy they created this new haircare products.