Photo: lollapalooza.com

Not sure which kicks to wear to summer’s hottest music festival? Adidas will be happy to help.

The sporty brand is a sponsor of this year’s Lollapalooza, taking place in Chicago’s Grant Park from Aug. 6-8. Besides the Adidas MEGA stage (which will feature hip-hop star B.o.B., The Walkmen, Chromeo, and more) festival visitors can also pass some time between acts checking out the brand’s MEGA shoe box interactive experience.

Inside the walls of the giant version of the company’s Originals shoe box, people will find the new Adidas collection – and of course, they can order new shoes on the spot (there’s free shipping, too).

And, to add a little more fashion to the music mix, Lollapalooza and Adidas also teamed up with Chicago-based artist Cody Hudson of Struggle Inc. to create the festival’s 2010 limited-edition commemorative T-shirt.

Selling for $30 and available in three color combos (matching the new Adidas Originals MEGA collection; white and blue, red and black, blue and yellow), they can be snapped up on site or at lollapalooza.com.

Stella McCartney has introduced a glow-in-the-dark range for her Fall/Winter 2010 Adidas collection, according to a company press release.

Designed to improve safety and visibility, the bright new collection include the Run Glow jacket ($175), with a feisty leopard print, and the Run Glow Marialith Runner footwear line ($120), both available at ShopAdidas.com.
This way a run around the block makes it even fun in winter time…

Photo courtesy of Adidas

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