Guest Editor for a week: Ralph Lemarechal

In January the AMFI students (Amsterdam Fashion Institute) contacted me to shoot their show and I said yes. I love to report students because they have everything to prove, they still have a bit of freedom before the industry crushes them with their rules and expectations.

I requested to do only backstage shoots, I already do a lot of runway and I prefer to be backstage because you, see the models come ‘raw’ and slowly become the character they will be for a few seconds on the runway. Great ambiance, often frantic, and a great energy level.

Read More

The catwalkshow of INDIVIDUALS was great during the Amsterdam International Fashion Week. The collection “The Porcelain Papillon” radiates a lot of femininity. The multi-toned en wearable collection is a tribute to the flattering curves of the feminine body.

The students of AMFI (Amsterdam Fashion Institute) have made a beautiful and elegant collection for a/w 2010. The designs inspired by the year ‘30 look constists colors like black, white, grey, nude, red and yellow. Striking were the overknee stockings and lak pumps fitting in every design. The models (with red lips and water waved hair) striked a year ‘30 look.

INDIVIDUALS is a new clothing label, designed and made by AMFI (Amsterdam Fashion Institute) students. Twice a year they design and present their collection.

For more information www.byamfi.nl

Pictures: by AMFI