
Some may be drawn to Scarlett Johansson’s sexy curves in Dolce & Gabbana The Makeup’s Fall 2010 advertising campaign, but we can’t get past her lips.
A mainstay on the Fall 2010 runways, deep purple lips stood out on the Dolce & Gabbana, Peter Som, Proenza Schouler (who’s also featuring dark lips in their Fall ad campaign) and Doo.ri fashion shows. It’s a racy, heart-pumping and fiercely feminine trend that stands in welcome rebellion to the neutral, sculpted face we saw at many other top shows.
“We went all out with contrast, the kind of contrast that makes a real statement,” says Dolce & Gabbana collaborator Pat McGrath, “It’s really all about the lips-very shiny and dark, super sexy. I downplayed the eyes, which are still gorgeous, but it’s a subtle kind of power. I was going for a look that is very much about ‘now’ but is also ultra Dolce & Gabbana, capturing their ultimate signature look for beauty. Very suggestive, mysterious- yet still very bold. To me, that’s what the fall is all about.”
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