The summer it on it’s way; the ultimite season to wear thight t-shirts and sexy tops with a nice decolletage. During the summer the right bra is very important; for a nice fit but also because the bra is visible under thight clothing. Calvin Klein Underwear got the answer and came with the Coverage Level System; a revolutionair system wich made shopping for a new bra far more easier.

There are the levels in within the Coverage level system each system covering the bust in another way. Every level is split in cupsize, width and shoulder straps.

The calvin Klein Underwear Envy is Coverage level 1; the bust is covered minimal this way you get an sexy look.

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Calvin Klein has announced that ck one has formed a global partnership with Viacom International Media Networks (VIMN) and MTV that will establish the brand as an exclusive sponsor of MTV PUSH; MTV’s initiative dedicated to introducing and establishing the best new musical artists in the U.S. and around the world.

The partnership’s fully integrated marketing and events campaign culminates with exciting live music events in five cities across three continents in support of the much anticipated launch of ck one’s new lifestyle line of jeans, underwear and swimwear as well as ck one’s first global ad campaign and new website.

Internationally, ck one will present a series of exclusive live music events this spring, all set to take place in some of the world’s major international music hubs, including: London, Berlin, Beijing and Mexico City. Each event will feature former MTV PUSH headliners alongside supporting acts and DJ’s from each region. Following each event, filmed content will be available to view via the MTV PUSH pages on all of MTV’s international websites – as well as on the recently launched ckone.com. Further announcements will be made with regard to the event dates, venues and specific artists at a later date.

Ck one’s international website is officially up and running www.ckone.com has launched to strengthen the campaign, great talents such as Lara Stone, Fei Fei Sun, Pixie Geldof, Abbey Lee Kershaw, Robert Evans and Aaron Frew are featuring in the campaign. It a first, because it’s the first campaign for Calvin Klein that’s been widely covered on the Internet. The website is a platform where ck one fans come together and be informed about the ck one lifestyle, and collection campaign.

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Some models are just gorgeous. Similarly Dutch model Lara Stone. Currently she shines in the new campaign of the fashion label Calvin Klein. In the minimalist designs from the spring campaign she looks amazing. Calvin Klein made a great choice to take her back as the face of their brand.

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November

Coty Beauty has teamed up with fashion brand Calvin Klein. From 2012 there is a brand new cosmetics line available from these two brands.

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May

Scarlett Johansson was the face of the summer campaign for Mango, dreamy and romantic. Scarlett was also on the cover of Instyle and was the face of the fall campaign for D&G…

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Coty Beauty has teamed up with fashion brand Calvin Klein. From 2012 there is a brand new cosmetics line available from these two brands. It is not the first time that Calvin Klein has ventured to a cosmectics line. But it is the first time the brand enters a partnership with cosmetics giant Coty Inc. Coty Inc. is responsible for Balenciaga, Jil Sander, Marc Jacobs, Calvin Klein and Chloé.

The new line will be launched in 2012, so you have to wait until you see the Calvin Klein cosmetics collection.

Before Kate, Giselle and Doutzen owned single name model status there was Iman. The Somali model started appearing in the pages of Vogue in 1976 after being talent spotted by photographer Peter Beard. She went on to work alongside designers Gianni Versace, Calvin Klein and Donna Karan.

The late Yves Saint Laurent once declared, “My dream woman is Iman,” so it’s no wonder that the Council of Fashion Designers of America honoured Iman as a fashion icon.

Since stepping out of the photo studio Iman has pursued a career in acting, with roles in “No Way Out” and “Out of Africa”, hosting Project Runway Canada and developing the Iman cosmetics line.

Since 1992 Iman has been married to pop icon David Bowie and continues to personify grace and elegance…

Picture: WWD

Bye bye, size zero!

Calvin Klein has reportedly ditched beyond-skinny models in favor size 2-4 beauties, Fashionologie reports.

With size 4 supermodel Lara Stone rumored to front several Calvin Klein campaigns this fall, designer Francisco Costa, who recently spoke out about the use of underweight, underaged models, has apparently decided to ditch size 0 girls altogether, according to the fashion blog.

Meanwhile, Management Christopher Michael reportedly spilled more details, tweeting that it was “a sign of the times indeed.”

Woo Hoo! We might actually have to fight at the catering trays backstage next Fashion Week, usually we’re the only ones eating.

Though sizes 2 and 4 are hardly “meaty,” it is a big step for the fashion industry and further proof that the ongoing celebration of curves still has legs.

But what will become of these size 0 castoffs?

Photo: Getty Images for IMG

Today the microsite www.xmarkyourspot.com launches exclusive online spring 2010 advertising campaign videos, featuring new talent Kellan Lutz, Mehcad Brooks, Fernando Verdasco and Hidetoshi Nakata.

The introduction of the microsite and the mini-films was timed to coincide with the break of the global print, outdoor campaign and the arrival of the new Calvin Klein X Underwear product in stores.

The overall digital campaign includes other unique online and offline components. Calvin Klein Underwear has executed its largest digital media buy to date, including a 20+ market buy on Facebook.com as well as other key regional portals and search engines for two weeks in March, which will feature short videos or banner ads to engage and encourage click-through to xmarkyourspot.com. Additionally, the videos will be featured on MTV for two weeks beginning on April 1st in Spain, Italy, and the U.K.

Print ads will break globally in April 2010 magazines and impactful imagery will also be featured in a global outdoor advertising program spanning key sites in markets across the Americas, Europe, Japan, and Asia.

The imagery for all four campaigns includes both still photography by fashion photographer Mikael Jansson and digital films produced by Darius Khondji, shot in New York City. The multi-media campaign was conceived and executed by Trey Laird and Laird & Partners. Laird & Partners collaborated with digital agency Syrup on the conception and execution of the digital components.