It’s not a secret that Karl Lagerfeld is a big fan is of supermodel Freja Beha Erichsen. In a lot of Chanel campaigns you can see her and aigain for the coming fall campaigns.

This campaign you can see her with a very striking look. On her forehead is the French quote written. The quote reads ‘Il n’y a pas de mode, si elle ne descend pas dans la rue!’ The quote means in English: ‘There is no fashion if she doesn’t take it to the street!’. We are wondering if Freja is going to walk on the street with this on her forehead.

Karl Lagerfeld shot the photos himself and the styling is done by Carine Roitfield.

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Ck one’s international website is officially up and running www.ckone.com has launched to strengthen the campaign, great talents such as Lara Stone, Fei Fei Sun, Pixie Geldof, Abbey Lee Kershaw, Robert Evans and Aaron Frew are featuring in the campaign. It a first, because it’s the first campaign for Calvin Klein that’s been widely covered on the Internet. The website is a platform where ck one fans come together and be informed about the ck one lifestyle, and collection campaign.

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The trend that started last year is still going on. And it seems as if it was never been different.

At the end of the summer a lot of brands are making new short films for there campagne.

Such as Madonna for Miu Miu, Melanie Thierry for Yves Saint Laurent and Frank Miller, producer of Sin City, for Gucci. And a lot more.

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