During the Amsterdam International Fashion Week Individuals shows their fall/winter 2011/2012 collection. La Petite Mort is the tenth collection of the fashionlabel from students from the AMFI.
This collection shows the inner struggle between the desire for freedom and the need of retaining control. This was manifested in the use of light smooth, sometimes transparent materials like silk. Also the loose silhouettes stressed this desire.
The emphasis was on the female form by corsets and increased shoulder parties. Just like last season there was a lot of attention for the small details. This makes the collection very special.
This collection contains less color. They used a lot of classic black combine with a spark of copper luxury fabrics like cashmere and leather.

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The collection of ZEM by Samira Algoe has the name the Sounds Of Mountains. And it really had a fresh interpretation of the already known combination of the use of geometric flatten. This collection is being brought with soft colors. The colors are not really colors but shadows from other colors. The colors do you think of wintercold, snow, rain, wind and bright sunlight.

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Elsien Gringhuis won €25.000 with her collection for the first Green Fashion Competition. There were 8 different collections nominated.  Winde Reinstra her green haute couture is on the edge of fashion and art, showing a fascination with structures and characterized by a recognizable signature.

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So Joberg Fashion Week is coming up in February and I am super excited! I will share all the designers and the pics in my column.
For Now check out their website HERE Read More

On the first day of the new year we reviewing the fashion of 2010.

January

The 29 year old Veik from Beijing didn’t understand why Lady Gaga still had her own Barbie doll so he created the Gaga Barbie… We share that thought.

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Day 2 of SAFW started with the collection from Silver Spoon.

I loved the cardigans mixed with prints and the socks and brogues.

The collection had a very vintage chic feel to it and a reminded me a little bit of what Chloe Sevigney calls her staple items….
Here are a few of my favourite looks….
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I am really proud to be from South Africa and to have a column like I do here on Fesjon Magazine so that I can post all about the talent in South African Fashion and recently I went to The Elle New Talent  Fashion Show at SAFW.

I was blown away by the talent we have here, the designs  and garments from each designer was amazing and very individual. They all interpreted trends in a very South African way, but also in a way that would appeal to the over seas market.

The winner in the end was Cleo Droomer as seen on the bottom of the page and he really deserved it!  He showed how one piece of material can be so versatile and the shoulder detail on all the jackets had a almost futuristic  but very wearable style.

As you can see by these designs, these finalists are going places and are the future in SA  Fashion.

Amber Jones

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Photo: Getty Images

New York Mayor Michael Bloomberg didn’t take a private car or a cab to the official kick-off to Mercedes Benz Fashion Week. “I just took the Fashion Line,” the mayor said. In honor of Fashion Week’s new digs at Lincoln Center, the city has officially renamed the 1-line subway the Fashion Line.

Though the politician is clearly a suit-and-tie kind of guy. Who was he wearing? Tie by Hermès, shirt by Paul Stuart, suit by Brooklyn tailor Martin Greenfield, and underwear by Bloomies. “But you could ask me any other day and get the same answer. I’m a fashion designer’s nightmare,” Bloomberg said.

The Amsterdam International Fashionweek is coming closer, Amsterdam will be dominated by the Amsterdam International Fashion Week starting next month.

A list of designers like Jan Taminiau, Mada van Gaans, SuperTrash, Claes Iversen and Michael Barnaart van Bergen will show their designs on the catwalk during this great fashion event. Also unique about this edition is that AIFW is working for the first time with a Swedish designer, Camilla Norrback. She will also show her designs during this event. A new initiate of the Fashion Week organization is the Fashionweek LAB. Fashionweek LAB. gives young talented designers the opportunity to show their designs during AIFW. Some interesting labels like ‘Mattijs’ of Mattijs van Bergen, Ado les scents by Hyun Yeu and OntFront will also be a part of AIFW.

The 12th edition of the Amsterdam International Fashion Week starts on Wednesday January 27th till Sunday January 31, 2010. Fesjon is also attending this event for a report, so don’t miss it and keep on checking the website for more information.

Click here for more information about AIFW.

Sundayafternoon the 26th of July. Ontfront presented its fourth collection. The show opens with live singing of Dewi Pechler who enters the stage on an unicorn. A huge unicorn with big black wings is walking the catwalk back and forward and dissapears just as spectaculair as it entered.
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