Sunday August 21st was the third edition of Grazia PC Catwalk 2010. The PC Hooftstraat in Amsterdam (the high end fashion street of Amsterdam) was a big fashion (open air) event. 1200 frontrow seats were available for the real fashionistas. Everyone was welcome and it was a very crowdy event. A lot of Dutch celebrities are spotted during the fashion show.

Big brands such as Tommy Hilfiger, Replay, Ikks and Armani presented their collection for the next season. 80 models consisting children, women and men walked over the 350 meter catwalk. The third edition of Grazia PC Catwalk was again a big succes!

SHOWROOM41, 60 m2 viewing and buying pleasure, is probably the world’s smallest department store in size but big in fantasy and imagination!

Located on the Zaagmolenkade 43 in Rotterdam, the Netherlands, SHOWROOM41 one of the new initiatives that will make this “old” new shopping area the Zwaanshals scintillating again.

SHOWROOM41 is where you, in a creative atmosphere, not only can shop for that unique vintage designer item or the “one piece only ” design by L.I.O.N.E, but if you wish you can enrich your mind with background information on all articles. It is an exciting world of beauty and design that appeals to the imagination and where you can also let your hair cut and colour by Ed Tijsen. The window of SHOWROOM41 is a permanent art installation that changes weekly what will surprise, delight and inspire the public.

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Benefit Cosmetics has opened the doors to its Crescent Row fragrance franchise and allowed three more sophisticated ladies to move on in. The San Francisco beauty brand launched the Benefit Crescent Row fragrance collection last year based around three fictional characters and their luxurious London digs, landing them on the 2009 FiFi Awards finalists list.

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After the great success from the first Mix & Match by Danie for Manfield, there need to be a second event.

This time Danie got inspired by Yolanthe Cabau van Kasbergen.

“All of my customers are each a very special woman, I get a lot of inspiration from them. A new season means a new pair of shoes! Manfields designing team let me free with the design and i’m very proud with the result!” according to Danie Bles.

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Fesjon welcomes Jasna Zellerhoff, she will write on a weekly basis from her home town South Africa. Jasna is a style blogger and loves shoes, Sushi, Champagne, her boyfriend, Fashion and the good things life has to offer.

Every Friday she will report about everything that has to do with fashion in South -Africa. Whether its fashion events, interviews with up and coming SA designers, boutiques, SA streetstyle etc… so don’t mis it every Friday.

“Out here in my room I can feel the vibe of the music. The sound seems to whisper a tale in my ears…A tale of a world empowered by women. Strong women, women in charge, women who don’t need men to enrich themselves, women of today, tomorrow and years to come. Dressed in the dark tones of a mystic winter symphony they visit my room while the music plays the night away…”

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On Wednesday Lilyscloset organized a shoppingnight in cooperation with Depster, a luxury handbag brand. We noticed a very relaxing atmosphere and took a look at the whole collection. Lily’s collection exists of (black) dresses, jumpsuits, shoes and accessories. You can find all items in every color and sizes. Mariana and I bought a jumpsuit, and it fit’s perfectly!

In the studio of Margriet Deppe, the owner of Depster, you can find a big assortment of handbags, clutches and accessories. The trendy luxury handbags are from real leather, handmade by Depster Design. Depster is unique because you can compose your own handbag. The bags are also available in different styles, sizes and colors.

Check out the websites for more information. www.tassenwinkel.com en www.lilyscloset.nl

Aaiko is coming with a summer collection that never been so divers as this one. Designer Pauline Brakenhoff is coming with three very strong themes with a lot of army-green and khaki with contrasted bright colours and graphic lines. From jumpsuit in snake print,  detailed trenchcoats and armystyle skirts till diverse jackets and cardigans. And of course the indispensable silk dresses and tunic’s with beautiful details such as embroideries, mini sequines and eye catching lining.

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On Monday we visited the 29th edition of the Modefabriek. We attended different lectures and fashion shows. The press presentation of Nalden, the well known blogger of Nalden.net, announced that he’s going to open a webshop in September. After that we attended three fashion shows of NOON, Next & Cuttingedge and AAIKO. AAIKO’s collection was made from fine fabrics. We loved to see the dresses, tunic’s, jumpsuits and harem pants. The army green colour is going to be one of the trends in 2011. After the shows we visited different stands and took a look at other new brands. This season there were a lot of men clothing brands.

Our eyecatcher of the Modefabriek was the jewelry line of Blingissimo. Blingissimo’s collection is designed in Italy and is made of high quality Silver and crystallized Swarovski elements. We already loving it! Blingissimo have been inferred of the Italian word bellissimo. It’s a beautiful jewel line with a bling! Blingissimo is available in more than 60 sale points in the Netherlands.

www.blingissimo.info.

The darylvanwouw store at the Prinsengracht is Amsterdam is closed since July 26th. With closing the store he says goodbye to his former partner Suit Supply.
The in China living designer want to focus on online retail, sales and distribution to stores and expanding his brand on the Asian market.

Daryl van Wouw is very thankful for the years of support but he is also happy to continue his journey independently. “The store and the collaboration with Suit Supply brought us a lot production and commercial knowledge. I have learned a lot from the pleasant collaboration and looking forward to get closer to my vision in designing and to explore my collection even further.” according to Daryl van Wouw.

The darylvanwouw-online store will open mid September.