Fitflop has previously worked with fashion designer Anna Sui, which was a big success. So they decided to collaborate again. Fashion designer Anna Sui is known for her dreamy designs. Summer flowers, soft colors and materials is characteristic of her summer look.
The Fiorella, specially designed for Fitflop by Anna Sui, gives your feet the flowery softness it deserves. The flower decoration has an antique look, golden nails gives it a wooden finish. This colorful flower design makes your feet happy. The finishing touch for your summer look!

Even if you have good intentions for 2011, with Fitflop you don’t have to ignore chocolate completely. The Fitflop Mukluk or Superboot in your favorite chocolate color, you could’nt resist this winter. Whether you’re wearing jeans, a dress or skirt, the Fitflop ™ Boots are the must haves for a fashionable and casual look! And without anyone seeing, you are also training your leg muscles at the same time. Chocolate can be good for you …

The Spring is too hot for wearing boots, but still too cold for flip flops. What do you need to wear? This spring the new Fitflop sneakers will appear in several trendy colors, in both suede and leather. Whether you’re wearing jeans, a dress or shorts, the Fitflop Super Tone ™ sneaker provides a fashionable casual look! And without anyone seeing it, you will also train your muscles with the leg muscle activation, and the footcare butt correcting Micro Wobble Board ™ technology. It’s a good preparation for the summer.
We are ready for spring!

June

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Swarovski and FitFlop combine fources and came with a luxury limited edition FitFlops, that you can wear for to every occasion.

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In 1980 she made her debut in the movie The blue Lagoon and is well-known from the TV series Suddenly Susan and Lipstick Jungle, the American actress Brook Shields will open this year Millionaire fair in Amsterdam is spotted with FitFlop.
As a working mother of two daughters and an overfull agenda she knows as no other what multitasking means. There isn’t time to go to the gym, until Brook discovered the FitFlop. With the short trendy suede Superboot Chocolate, she trains her muscles on a responsible way by every step she takes thanks to the Microwobbleboard technology.
Multitasking and exercising is the ideal combination for the working mother with an overfull agenda.

FitFlop is coming with a limited edition and it’s not a ordinary one. The topside is covered with Crystallized Swarovski stones. As a result the FitFlop gets a real glamorous look. They are an absolute musthave for upcoming summer they match with every outfit and can be worn for every occasion. You will literally shin on the dance floor.

This limited edition also has the patent Microwobbleboard so you will get a workout while you walk.

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In cooperation with FitFlop Anna Sui created a limited edition boot named Shakoha. The boots is only available at Ramona and Boo Shoes in Amsterdam.

The boot is not only fashionable and warm, because of the double-sided sheepskin lining, but also good for your health, because of the patent Microwobbleboard TM inner sole. You are guaranteed of a workout while you walk.

“Anna is a genius! With her revealing design she reinvented fashion. With our biomedical approach we reinvented the shoe” according to FitFlop founder Marcia Kilgore.

The limited edition Shakoha boot is available on December 15th.in two colours chocolate brown and black.

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