With a new design team Daite is making a fresh start for the upcoming season. They present their new collection called “Desert Flower”, they spend a lot of attention to the quality, styling and refined style elements.

For the ones who are familiar with Daite, they will immediately think of bold prints, a lot of colours and an edgy style. Daite has chosen for an colourful colour palette with warm red, bright blue and beautiful desert tones.

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Just in time for spring, H&M is introducing its Garden Collection, which is full of floral prints-bright, bold and even subtle – all made in organic and recycled materials.

“We’re listening to our customer. Every year we use 50 percent more recycled product,” including PET bottles (aka plastic soda bottles) and recycled textile waste.

Aside from the recycled polyester, H&M’s 80-piece collection also includes eco-friendly fabrics like organic cotton, linen, and Tencel, which is produced with minimal environmental impact.

As you’d expect, the clothing itself is romantic and quite feminine. It’s styled in a ’70s, Talitha Getty kind of way — relaxed, flowing floral pieces you could imagine wearing on a yacht in the Mediterranean (or at your local pool).

And though the prints are all floral-inspired, they are not as precious as you’d expect — there’s a real modern edge to this collection, which hits the selling floor March 25.

Photo courtesy of H&M