
Photo courtesy of Puig
Shakira is on fire right now. The singing superstar opened and closed the 2010 World Cup, has an international hit (“Waka Waka”), continues to sell millions of albums, and is kicking off a U.S. tour this September.
Adding to the list? A new perfume called S by Shakira will launch this September in over 15,000 stores, including drugstores and department stores.
The singer is in good company, parent company Puig also owns the highly successful Antonio Banderas fragrance franchise. Shakira was hands-on during the creation process and explored all the different notes that were meaningful to her specifically, scents like chocolate and strawberries, baby skin, balsamic resins and honey.
The final result, S by Shakira, is a rich, feminine scent with notes of jasmine, sandalwood, vanilla, amber, and resins. Puig will use the U.S. tour as an opportunity to pass out samples to thousands of Shakira fans. Very smart…