Who had ever thought that the Swis brand of cheap but chic clothing would be so big. One of the reasons of the success is the collaboration with a few well-known fashion designers such as Karl Lagerfeld, Jimmy Choo, Sonia Rykiel and many more. The brand put affordable luxury on the map.

H&M is again going to collaborate with a well-known fashion designer, they made three mysterious short films were you can’t see the face of the designer. The guesing has already started who will be next… Caroline Herrera, Christophe Lemaire… do you have a idea?
September 9th H&M will anounce who will be the new designer.