Sunday August 21st was the third edition of Grazia PC Catwalk 2010. The PC Hooftstraat in Amsterdam (the high end fashion street of Amsterdam) was a big fashion (open air) event. 1200 frontrow seats were available for the real fashionistas. Everyone was welcome and it was a very crowdy event. A lot of Dutch celebrities are spotted during the fashion show.

Big brands such as Tommy Hilfiger, Replay, Ikks and Armani presented their collection for the next season. 80 models consisting children, women and men walked over the 350 meter catwalk. The third edition of Grazia PC Catwalk was again a big succes!

Today we attended the Grazia PC Hooftstraat catwalk. The PC Hooftstraat in Amsterdam is THE street were you can find all the big high-end fashion brands.
Every year the street becomes one big catwalk. Only this year there wasn’t a real catwalk only a white carpet with a huge front row.
Retailers in the street are showing there upcoming fall/winter collection during this event. It’s going to be a very colorful fall/winter I can tell you that…

Styling Amsterdam and the World Fashion Centre organize the Top Model of Colour model contest on Saturday March, 27th. With the slogan “Injecting colour into mainstream” Monica van Halder, the organizer of the event, wants to give female models with a multiracial background the opportunity to work with professionals from fashion industry.

23 Models are selected on February, 27th during the last casting of Top Model of Colour. The jury consists of Hilmar Mulder (Editor in Chief of Grazia Magazine) and Mariana Verkerk (Catwalk coach of Benelux’ Next Top Model) and more will choose and select the winner of these year’s edition. The winner wins a lot of great prices and the guests can also win some awesome stuff.

Besides a lot of fashion there will be a lot of entertainment! Everyone is welcome on the first edition of Top Model of Colour 2010! Click here to order your tickets or check out www.topmodelofcolour.nl for more information.

See you on March, 27th in the World Fashion Centre in Amsterdam!