This time 2 anniversaries; it’s the 15th time the Frans Molenaar Prize will be rewarded, a price of 10.000 euros to be invested into the winning designers’ own label, and Frans Molenaar himself turned 70 this year.
Hyun Yeu
Hot, hot, hot. That says it all for the show of Ado Les Scents by young designer Hyun Yeu. At a temperature of 30 degrees his new spring-summer collection 2011 was presented.
Fans were handed out to bring some coolness, but the show made temperature rise again. The short film that opened the show stated a romantic slightly dramatic atmosphere which was inspired by the drastic act of King Edward VIII who choose love above power. You could sense the emotion in the audience.
Fashion designer Hyun Yeu presents “RAIN” the second collection from his menswear label “ADO LES SCENTS”. The Korean designer Hyun Yeu graduated at the Gerrit Rietveld Academy in 2008. In 2009 he won the Frans Molenaar competition and started his own menswear label. With ‘ADO LES SCENTA’ the label aims at young minded men that are not afraid to stand out.
‘Rain’ is a menswear collection based on having fun on a rainy day and about daring to face the rain with a smile. The main character in the collection is the coat. Classic menswear items as suits, shirts and pants are combined with youthful and playful garments, the cape, rain coat and bomber jacket. A lot of attention was paid to the development of form, fit and cut of different garments. This has resulted in beautifully tailored jackets, sharp shirts and comfortable knitwear. The collection is smartly styled with classic black and dark blue brogues by Van Bommel and leather gloves by Gloves by Pia. Read More
