The Italian Pinko introduces the ingenious virtual application since early 2010: the Pinko Instore Stylist. With this electronic device you can look at all images and clothing combinations through touch-screen.

You can watch the fashion show, just as the lookbook, campaign pictures and many different combinations of the collection items.
This works easily in various categories and sections, such as Chic in the City and Shining Rock. The Store Stylist shows new combinations every month, styled by a renowned fashion stylist, straight out of Italy.

This invention by Pinko-founder and CEO Pietro Negra is installed in 50 different shops in Europe at the moment.
“Much is copied and the consumer has matured. The only way to become a distinguishing mark is the input from a stylist”, so says Negra. Read More