S.Oliver’s new campaign ‘Play Denim’ asks for creative minds.
Create your individual style by composing your own jeans outfit. `Play Denim’ offers a complete jeans collection with a lot of different jeans models, but also jackets, t-shirts, dresses, blouses, scarves, cardigans, and a jumpsuit. For this campaign S. Oliver introduces a special `Play Denim’- cube, which we can see in the advertisements, windows and commercial.
The cube symbolizes the many possible combinations that can be made with jeans and shows jeans as the ultimate garment that can be combined endlessly and is appropriate for all occasions.
Therefore step into the online and interactive world on www.soliver.com, from March 25 to April 17, and `Play Denim’ yourself.

Wrangler launched the new Spring/Summer collection ‘51st Star‘ this month. The collection includes simple styled jeans in light washings and colored jeans for women as well as for men. Ofcourse we find the petite denim shorts in the women collection. This is thé season to show your legs! In the men collection we see two striking red, but also a lot of fresh white jeans. A single red checked blouse and t-shirts with American washed prints.

The entire collection is inspired by the legendary rivalry between the motor stunt riders Evel Knievel and Eddie Kidd. This gives a collection that sparkles from energy!

To check out the entire collection see: www.wrangler-europe.com

How ever the Jeans where never completely gone, there are a lot of denim collections this upcoming season.
What used to be very fashionably wrong, is now a must.
To dress in denim from top to toe is now a  “do” on the fashion list, and next to that it’s its absolutely hot to combine different kinds of structure en colored denims.
Looking at the Jeans itself, we see a lot of washed, bleached, holes, ripped and the Boy-friend-model.

H&M has a small collection made completely from denim fabrics.
So not just Jeans but also denim blouses, jackets, tops, bags and other kind of accessories. Read More

Wrangler’s Spring/Summer 2010 collection for Blue Bell is presented in a very exciting way. The website BlueBellJeans.com came out on February 2nd and gives visitors the opportunity to fully control the legendary male topmodel Tony Ward. You can literally rip his shirt off!

The entire collection is inspired by vintage denims, classic 50s styling and Western Americana. This season we will see premium denims is contrasting washings, like washed extreme or just rinsed clean. Slim chino pants are easily combined with a destroyed denim jacket over a fresh checked shirt, and clean blue jeans with a washed denim shirt and a comfortable Harrington jacket. All items are each pure in design and made of superior quality. Blue Bell is an evolutionary step in denim style, as well in fits, fabrics, washes and colours (actually in everything).

Adam Kakembo, marketing director, Wrangler EMEA says: “The Blue Bell brand shifts it’s boundaries in jeanswear, as the website does in online opportunities.”

Also wanna play with Tony Ward? www.bluebelljeans.com

To finish your look the right way, you want to wear tight jeans. But you honestly feel much more happy wearing your easy-to-wear legging. Crisis!
No worries, this problem is easily solved with the ‘Jegging’. This is a thicker, tight, but comfortabel jeanslegging.
So put back your stiff jeans and enjoy your day with this new item.

Available at www.sustilo.nl

After the boyfriend jeans, now it’s time for another piece coming out of your boyfriend’s closet. Yes, here it is, the boyfriend blazer.
To combine it with dark tights and ankleboots, you’ve got in a snap a very fashionable little dress. But it even looks very cool ánd classy on some jeans. With choosing the right jacket, just remember that there shouldn’t be any waist in it.
And single ladies, don’t worry, you can even enjoy this trend without having a boyfriend with a closet!