She’s burning up… the calories? Madonna will be launching an international chain of gyms called Hard Candy Fitness, according to an announcement on PR Newswire.

Together with manager Guy Oseary and New Evolution Ventures (NEV), the Material Girl will be on hand to open the chain’s first location, a 30,000 ft2 gym in Mexico City debuting Nov. 29, the release reports.

The plans are to open ten more locations in the future; Russia, Brazil, Argentina, and throughout Europe and Asia..

“Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music, space, light, and other design cues.”

Hard Candy Fitness also promises to provide members with luxe locker rooms, a juice bar and cafe, a bike studio, mind and body studio, and classes such as Zumba, Cardio Kickboxing and Vogue-ing.

Hola, abs!

Photo: PR Newswire

The trend that started last year is still going on. And it seems as if it was never been different.

At the end of the summer a lot of brands are making new short films for there campagne.

Such as Madonna for Miu Miu, Melanie Thierry for Yves Saint Laurent and Frank Miller, producer of Sin City, for Gucci. And a lot more.

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After forming her own brand with Neil Cole’s Iconix Group and creating the Material Girl juniors collection for Macy’s, it’s clear that Madonna has a very bright future in fashion.

The designing diva is partnering with Domenico Dolce and Stefano Gabbana for a collection of sunglasses to be sold bearing the logo MDG.

“Designing an eyewear line with Madonna was a new experience for us. The oversized and wraparound designs are sexy and very feminine, like our clothes. Madonna’s creative contribution and unique point of view were key, even in designing the MDG logo,” Dolce and Gabbana remarked in a release.

The six-pair collection, retailing for $250 to $290, will be produced and distributed by Luxottica, Dolce & Gabbana’s eyewear licensee. The glasses will be available at Dolce & Gabbana stores internationally, as well as Sunglass Hut and select opticians starting in May.

Madonna and the designers have collaborated on several projects previously, including the costumes for her 1993 Girlie Show tour, and she currently appears in the design house’s spring ad campaign.

Photo courtesy of Dolce & Gabbana

Are you also looking forward to spring? Be patient…spring is almost in the air.

Until that time.. Efva Attling designed something special. This Swedish designer from Stockholm designed a new version of miniature pieces of her already existing collection, the well known Icon Pieces.  This special petit spring collection  exist of delicate chainlets. Read More

The word is that Madonna may soon be launching a women’s collection.

According to Women’s Wear Daily, the apparel and footwear collection would be sold exclusively at Macy’s stores, and label names under consideration are reportedly, the obvious “Material Girl” for the clothes, and the apropos “Truth or Dare” for her lingerie and undergarments line.

According to sources, the pop icon is in talks to launch the collection with a group of licensees that would be sold exclusively at Macy’s.

As of now, none of the parties involved are commenting, but WWD says a deal is close to being signed.

If consumers are willing to buy designs from Jessica Simpson, we suspect a Madonna line will be Causing a Commotion.

Picture: Getty Images for Chopard

After the big success of her VB designer clothing collection Victoria Beckham is going to launch her own range of shoes and handbags. Victoria is fed up with being a walking advert for other designers and brands. As soon as she is spotted with the newest Christian Louboutin or seen with the newest Hermès, people run to the stores to go and buy the same thing. “Why can’t I do this with my own line?” were the thoughts of Victoria.

The VB collection was sold out in no time, big chance it will repeat it self with the shoe and handbag collection. Next to her clothingline Victoria also has a denim and eyewear line, the accessorie line will be launched soon. Many celebrities have been seen with here designs including Jennifer Lopez, Madonna, Brooke Shields, Elle Macpherson and Carol Vorderman. A VB dress even appeared on the tv serie Gossip girl, even Vogue editor Alexandra Shulman claims to have a VB design hanging in her closet.

We can’t wait to see her shoe and handbag collection.

It is a fact, the Belgium fashion designer Olivier Theyskens is leaving after two years the french fashion house Nina Ricci. August 2006 Theyskens was appoint as creative director of the brand. His departure was announced in a concerted statement. It is not officially announced how will be Theyskens follow up, according to the American fashion journal WWD Peter Copping (how worked at Louis Vuitton)will be the follow up.
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Back in the 80s ‘Madonna‘ stood synonym for ‘naughty’. She sang catchy tunes like ‘I am a material, I’m a material, I’m a material… GIRL!’ and appeared in provocative glittery outfits in which her breasts were dangerously stinging forward.

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