Pure, sincere, unique. Just a view words that come to mind when you have to describe the denimlabe Milk & Roses. It surely is not “just another denimlabel”. It’s a lifestyle. One that encourages you to be who you want to be. A lifestyle with a story…

The story begins in the 70′s. Walter Hidden from London was the proud owner of a very unique milkshop in Covent Garden. Which was the favourit hangout of many trendy youngsters. The reason for them being there had a lot to do with Walter’s vision on life which he translated to his shop. Instead of delevering just milk, he also gave people a rose. And for the love of his life he added a note which said: Milk & Roses 4 U. They all became good friends whom shared their passion for life and beauty.

A concept was born. Milks and Roses, an all-encompassing combination. The positive energy of milk flows together with the pure beauty of the rose. This same symbolism is found in the collection of Milk and Roses! No more waiting, get carried away into this lifestyle, enjoy and be happy. Milk and Rose, certainly not just another denimlabel!!