Nine West against breast cancer
Aug. 31st 2010 by Mariana Davelaar (editor)
If you happen to be in New York City for Fashion Week next month or see footage from the event, you might think there’s a model-boot cult across the city.
Forty top runway models will be wearing Nine West boots specially designed for Modelinia with a built-in pedometer for the Runway Relief project.
The models, led by industry fave Coco Rocha, will measure the number of steps taken as they strut the runway.
Nine West will make a monetary donation for every step to the CFDA’s Fashion Targets Breast Cancer.
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