Wrangler’s Spring/Summer 2010 collection for Blue Bell is presented in a very exciting way. The website BlueBellJeans.com came out on February 2nd and gives visitors the opportunity to fully control the legendary male topmodel Tony Ward. You can literally rip his shirt off!

The entire collection is inspired by vintage denims, classic 50s styling and Western Americana. This season we will see premium denims is contrasting washings, like washed extreme or just rinsed clean. Slim chino pants are easily combined with a destroyed denim jacket over a fresh checked shirt, and clean blue jeans with a washed denim shirt and a comfortable Harrington jacket. All items are each pure in design and made of superior quality. Blue Bell is an evolutionary step in denim style, as well in fits, fabrics, washes and colours (actually in everything).

Adam Kakembo, marketing director, Wrangler EMEA says: “The Blue Bell brand shifts it’s boundaries in jeanswear, as the website does in online opportunities.”

Also wanna play with Tony Ward? www.bluebelljeans.com