Wrangler launched the new Spring/Summer collection ‘51st Star‘ this month. The collection includes simple styled jeans in light washings and colored jeans for women as well as for men. Ofcourse we find the petite denim shorts in the women collection. This is thé season to show your legs! In the men collection we see two striking red, but also a lot of fresh white jeans. A single red checked blouse and t-shirts with American washed prints.

The entire collection is inspired by the legendary rivalry between the motor stunt riders Evel Knievel and Eddie Kidd. This gives a collection that sparkles from energy!

To check out the entire collection see: www.wrangler-europe.com

Wrangler’s Spring/Summer 2010 collection for Blue Bell is presented in a very exciting way. The website BlueBellJeans.com came out on February 2nd and gives visitors the opportunity to fully control the legendary male topmodel Tony Ward. You can literally rip his shirt off!

The entire collection is inspired by vintage denims, classic 50s styling and Western Americana. This season we will see premium denims is contrasting washings, like washed extreme or just rinsed clean. Slim chino pants are easily combined with a destroyed denim jacket over a fresh checked shirt, and clean blue jeans with a washed denim shirt and a comfortable Harrington jacket. All items are each pure in design and made of superior quality. Blue Bell is an evolutionary step in denim style, as well in fits, fabrics, washes and colours (actually in everything).

Adam Kakembo, marketing director, Wrangler EMEA says: “The Blue Bell brand shifts it’s boundaries in jeanswear, as the website does in online opportunities.”

Also wanna play with Tony Ward? www.bluebelljeans.com

Wrangler’s newest ad for Spring/Summer 2010 is all about “Red”.

The “We Are Animals” campaign is designed by Fred & Farid Paris and is made by Jeff Burton. The sylist was Maryam Malakpour from Los Angeles. The colour red was chosen as a theme for this campaign because of it’s expressiveness and symbolism: heat, passion, love, force, vitality, energy, freedom – life. By reminding ourselves that above everything we are still animals, we also remind us of Wrangler’s DNA: natural, pure, instinctive and spontaneous. Read More